Friday, March 23, 2007

YouTube to get video rival

YOUTUBE'S dominance of online video is about to end after News Corporation and NBC Universal announced the world's largest internet video distribution network.

by Stefanie Balogh, Herald Sun, Australia, March 24, 2007

The media giants plan to begin distributing full-length movies, television shows and video clips from at least 12 networks and two major movie studios online by the middle of the year.

It means popular television shows such as The Simpsons, 24, Heroes, Saturday Night Live, and House will be available online for free. Hit movies including Borat, Little Miss Sunshine and The Devil Wears Prada can also be accessed.

The venture allows News Corp and NBC to control their programming, protecting it from copyright breaches, and attract advertising online.

They will use providers AOL, MSN, MySpace and Yahoo! as distribution partners. The four service 96 per cent of internet users in the US.

YouTube's explosive growth has seen the website become increasingly popular for video sharing content, particularly among younger audiences, but the way it posts content online is under fire.

Communications giant Viacom is suing YouTube's owner, Google, in a $US1 billion lawsuit alleging copyright infringement.

News Corp president Peter Chernin said News had discussed the venture with Google and was "willing to sit down and talk to anybody who wants to distribute this provided they meet our economic terms and obviously meet our copyright protection terms".

News Corp owns the Fox broadcast network in the US and the Twentieth Century Fox movie and television studio.

NBC owns the Universal film studio and cable television channels in America including Bravo.
News Corporation is the parent company of News Limited Australia, publisher of the Herald Sun.

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